Understanding that LinkedIn was already doing a good job with users arriving to the homepage organically, they chose to double down on this group—since they were already the more engaged segment—by removing as much friction as possible from their user experience.
This was clearly a smart move on LinkedIn’s part. LinkedIn was able to grow in four months almost the same number of signups from homepage improvements as they did over two years of email invite optimizations. Of course a near doubling of the effectiveness of email invites is nothing to look down your nose at; but these numbers do indicate that when looking for big gains in a relatively small timeframe, focusing on improving strengths presents a more powerful opportunity for growth.
“The one thing that I feel is important, and it’s probably not a good objective business decision, but I think as an entrepreneur I find it much more satisfying if I know certain users pay for my product. I feel like I’ve really created something of value. If all I create [is] something lots of people look at, and then advertise—let’s say I have a social network site and it’s all free but Gap sells t- shirts on it—it basically means Gap can figure out how to get money from these users, but I as an entrepreneur can’t. It’s kind of depressing, isn’t it?”
Echoing LinkedIn’s long-view approach, co-founder Allen Blue advised young companies, at a San Francisco growth hacker’s conference in early 2012, not to panic and lose focus when early growth is slower than anticipated. “Unless you have a really good reason,” he said, “Stick to your strategy.
Last night it seemed as though my entire Twitter timeline was Ferguson, and my entire Facebook newsfeed was ice buckets.
I’ve recently been mulling over how many username/password combos I have floating around the web. How many? Too many. It’s kind of overwhelming. Practically every website I frequent requires some sort of secret identifier for my acceptance and/or usage. Gmail. Twitter. Instagram. Skype. Tumblr. Spotify. The list goes on and on. And if I’m following the advised method for identity theft-survival—which, believe it or not, I am—I’m going to have a different password for every one of them.
Betabrand, a San Francisco-based apparel startup that crowdsources ideas for items and crowdfunds the production, said the debut of its chino-styled dress-pant yoga pants earlier this year was so successful the company has put ideas for other projects on hold to focus on the athletic apparel business, particularly for women.
Don’t do anything in life where, if somebody asks you the reason why you are doing it, the answer is “Everybody else is doing it.” I mean, if you cancel that as a rationale for doing an activity in life, you’ll live a better life whether it’s in the stock market or any place else.
You have to come to your own conclusions, and you have to do it based on facts that are available. If you don’t have enough facts to reach a conclusion, you forget it. You go on to the next one. You have to also have the willingness to walk away from things that other people think are very simple.
A lot of people don’t have that. I don’t know why it is. I’ve been asked a lot of times whether that was something that you’re born with or something you learn. I’m not sure I know the answer. Temperament’s important.
“Your spouse/significant other can only hear about 58 times how you are about to fail before they naturally start to tune out,” he wrote.
“As an aside, asking oneself anything 3,000 times turns out to be a bad idea,” Horowitz added.