A growth hack for Path
Path is truly a remarkable technology. For the past few weeks, I’ve only used Path and I have nothing but a glowing review. Path is the mobile app I wish Facebook was.
I’ve pondered Path’s goals on adoption, engagement, and capturing the market. From Path’s demo video, their focus is middle America, the nuclear family, and close friendships. Path is designed to foster connections that already exist by creating a more valuable user experience with your intimate circles over using other social networking options. Path is about depth, not breadth, which presents interesting adoption challenges.
While Path’s outbound messaging is quite clear, the product leans more agnostic on how you use it. Though the 150 friends rule is understood, the product does not help me wrestle with the decision of who to add. Using Path on a day to day basis inspired three growth hacks that can solve this user dilemma and improve adoption and engagement.
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