Strong Opinions @marksbirch: Social Is Dead
There, I did it. I succumbed to the very thing I have railed against in the past. However, I cannot help but think we are starting to reach an inflection point in social networking. Facebook is showing cracks in its armor as brands question the promotional value of the platform and overall…
great post. reminds me of chris dixon’s SEO is dead post.
one thing that doesn’t get called out here explicitly but that’s implied is that social as “the hook” of a product is no longer compelling (eg “it’s like shoedazzle, but social!”)
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sheirafurse reblogged this from marksbirch and added:
To use social channels effectively, focus on pulling the customer inward rather than pushing messages outward. Via...
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khuyi reblogged this from marksbirch and added:
great post. reminds me...chris dixon’s SEO...dead post. one...
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“The channel itself was not itself of importance; it was merely the pipe to deliver that positive experience which would...
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marksbirch posted this
