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Strong Opinions @marksbirch: Social Is Dead

marksbirch:

There, I did it. I succumbed to the very thing I have railed against in the past. However, I cannot help but think we are starting to reach an inflection point in social networking. Facebook is showing cracks in its armor as brands question the promotional value of the platform and overall…

great post.  reminds me of chris dixon’s SEO is dead post.

one thing that doesn’t get called out here explicitly but that’s implied is that social as “the hook” of a product is no longer compelling (eg “it’s like shoedazzle, but social!”)

  • 9 months ago > marksbirch
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12 Notes/ Hide

  1. sheirafurse reblogged this from marksbirch and added:
    To use social channels effectively, focus on pulling the customer inward rather than pushing messages outward. Via...
  2. mbrosen likes this
  3. contentwashington likes this
  4. socialcloutproject reblogged this from marksbirch
  5. kirklove likes this
  6. section9 likes this
  7. khuyi reblogged this from marksbirch and added:
    great post. reminds me...chris dixon’s SEO...dead post. one...
  8. baradoy reblogged this from marksbirch and added:
    “The channel itself was not itself of importance; it was merely the pipe to deliver that positive experience which would...
  9. baradoy likes this
  10. bmodesie reblogged this from marksbirch
  11. mikeandtinaforever reblogged this from marksbirch
  12. marksbirch posted this

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I love geography, design, markets, web services, iterations, and tasting menus. You can find me on Twitter, Quora and LinkedIn, I worked for five years in finance and am currently the VP of Acquisition, Retention & Revenue at HowAboutWe. I teach a Skillshare class on how to transition from finance into a tech startup.

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