The native advertising concept (ads that are designed to look and function like the rest of a site) is sexier and boasts high engagement rates, but it’s hard to scale and demands much more of publishers’ time and money. “These niche companies [like Appssavvy] hit a core agency and marketer need to get ad experiences in a viewer’s activity stream; however, it’s still a niche product, only 7-10 percent of the whole market,” said Minnium.
Perhaps it’s a niche product at the moment, but it’s not a niche need. Scaling native across experiences is a big idea.
This, times a million.