Bachelder: We set very specific goals and milestones on every project. I learned this from a man I worked for at Nabisco: He said, ‘A mediocre idea executed brilliantly wins every time.’ I really argued with him. I was young, and I was going to do brilliant things, not mediocre things. So I argued and argued. And he said, ‘You wait.’ I didn’t yet understand the power of following through and truly fixing problems and implementing crazy ideas; it’s much harder to do than thinking them up. I now agree with him completely.
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